5.0 ASOS: Startup to Fashion Giant

If you had invested £1,000 in ASOS in 2001, how much would it have been worth by the end of 2020?

• £1,000,000

• £235,000

• £10,000

• £100,000

What was ASOS originally founded as?

• A social media platform

• A retail store

• A TV product placement company

• A fashion brand

In what year did ASOS post its first profit?

• 2010

• 2004

• 2001

• 2007

What major event in 2007 helped boost the e-commerce industry?

• Rise of Facebook

• Introduction of broadband

• All of the above

• Launch of the first iPhone

Why did ASOS struggle in the Chinese market?

• High competition from local companies

• Lack of investment

• Poor product quality

• Limited online presence

Which company was a major competitor to ASOS in its home market?

• Nike

• Zara

• Amazon

• H&M

What program did ASOS launch in 2010 to ensure ethical business standards?

• Sustainable Style

• Fashion with Integrity

• Green Fashion

• Ethical Fashion

How did ASOS use social media to its advantage?

• By selling ads

• By avoiding social media

• By using influencers to advertise

• By creating its own platform

What was one of the main challenges ASOS faced during the COVID-19 pandemic?

• Store closures

• Supply chain disruptions

• Increased competition

• Decreased online sales

Which major fashion group announced plans to close many stores in 2020?

• H&M Group

• All of the above

• L Brands

• Inditex