Promotional Mix

1. Which element of the Promotional Mix involves paying for exposure through various media channels?

• 1. Sales Promotion

• 1. Public Relations

• 1. Advertising

• 1. Personal Selling

If you receive a coupon in the mail offering a buy-one-get-one-free deal, which element of the Promotional Mix is this?

• Advertising

• Public Relations

• Personal Selling

• Direct Marketing

A salesperson gives you a detailed presentation about a new product and its features. Which element of the Promotional Mix is this?

• Advertising

• Sales Promotion

• Public Relations

• Personal Selling

7. A company sponsors a charity event to raise awareness for their brand. Which element of the Promotional Mix is this?

• 7. Personal Selling

• 7. Public Relations

• 7. Advertising

• 7. Sales Promotion

Unscramble the letters to reveal an element of the Promotional Mix: TGNVEISRIDA

• Advertising

• Advertisement

• Promotion

• Discounts

A sports apparel company offers a limited-time discount for customers who sign up for their loyalty program. Which element of the Promotional Mix is this?

• Advertising

• Public Relations

• Sales Promotion

• Direct Marketing

A door-to-door salesperson tries to sell you a vacuum cleaner. Which element of the Promotional Mix is this?

• Public Relations

• Personal Selling

• Sales Promotion

• Direct Marketing

1. Which of the following is NOT a common type of advertising medium?

• 1. Television commercials

• 1. Billboards

• 1. Product placements in movies

• 1. Door-to-door sales pitches

2. Rearrange the letters to reveal a popular advertising medium: ITPNR

• 2. Radio

• Print

• 2. Internet

• 2. Outdoor

A company hosts a product sampling event in a shopping mall, allowing customers to try their new snack item. Which element of the Promotional Mix is this?

• Advertising

• Public Relations

• Personal Selling

• Sales Promotion