Customer Centricity

"Customers prioritize affordability and simplicity, seeking low-cost solutions with minimal hassle"

This statement refers to which customer needs?

• Cheap & Basic

• Efficient & Pragmatic

• Quick & Easy

• Demanding the Best

Customer Centricity aims to increase short-term profits.

• TRUE

• FALSE

Which of this is NOT one of Zurich's focused segments of customers?

• Aspiring Adults

• Affluent Families

• Comfortable Seniors

• Emerging Families

What do we need to change to become "customer-centric"? Select multiple.

• Shift to Customer-Centricity

• Focus only on Product-based sales

• Utilization of Segmentation Insights

• Implementation of "One-Zurich" Approach

Building meaningful relationships with customers involves understanding their goals and frustrations.

• TRUE

• FALSE

Which of the following is a key element in building trust with customers?

• High marketing spend

• Transparency

• Frequent promotions

• Social media presence

In the customer-centric model, who is at the center of all business decisions?

• Employees

• Suppliers

• Shareholders

• Customers

Customer centricity primarily focuses on increasing short-term sales.

• FALSE

• TRUE

1.     Understanding and addressing customer frustrations can enhance customer loyalty.

• FALSE

• TRUE

One of the Key Needs of Aspiring Adults is:

• Demanding the Best

• Peace of Mind Assurance

• Efficient & Pragmatic

• Cheap & Basic