BPME2023_6

1. Which of the following is a key difference between a service and a product?

• Services are tangible, while products are intangible.

• Services are intangible, while products are tangible.

• Products require more customer interaction than services.

• Products cannot be stored, while services can.

1. What is an example of a service?

• A smartphone

• A laptop

• A haircut

• A book

1. Which characteristic is unique to services compared to products?

• Inseparability

• Storability

• Durability

• Homogeneity

1. Services are typically characterized by:

• Variability

• Tangibility

• Non-perishability

• Homogeneity

1. In the context of marketing, which is harder to evaluate before purchase?

• Products

• Services

• Both are equally difficult

• Neither is difficult

6. Which of the following is NOT considered a key success factor for a new product?

• Market demand

• Effective marketing

• High production cost

• Strong competitive advantage

6. A product's success is highly dependent on:

• Technological feasibility

• Consumer acceptance

• Brand image

• All of the above

6. What is critical for ensuring a new product's market fit?

• Product innovation

• Customer feedback

• High pricing

• Long development cycle

6. Which factor is crucial for a product’s long-term success?

• Initial hype

• Sustainable competitive advantage

• Low production cost

• High advertising budget

6. Customer-driven innovation emphasizes:

• Profit margins

• Market demand

• Production efficiency

• Competitor actions