Market Analysis and Competitor Analysis Quiz

What does the term "target market" refer to in business?

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What does psychographic market segmentation focus on?

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In usage rate analysis, what does "volume" typically refer to?

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In competitor analysis, what does the "promotion strategy" focus on?

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What does the "people strategy" in competitor analysis refer to?

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How can an entrepreneur determine competitors' distribution strategies?

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What is the purpose of analyzing competitors' physical evidence strategy?

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Which aspect of the marketing mix is crucial for analyzing competitors' product strategy?

What is the primary purpose of Porter's Five Forces analysis?

• To assess the profitability of existing businesses

• To evaluate the attractiveness of an industry

• To determine the market share of a company

• To identify potential customers

How does a high bargaining power of buyers impact industry attractiveness?

• It makes the industry more attractive

• It has no impact on industry attractiveness

• It makes the industry less attractive

• It depends on other factors