SS2 Marketing

What does SWOT analysis stand for?

• Strategy, Work, Options, Targets

• Strengths, Weaknesses, Opportunities, Threats

• Sales, Workforce, Objectives, Tactics

• Services, Warehousing, Operations, Transactions

A retailer sells goods to ______________

• Final Consumers

• Wholesalers

• Producers

• Actors

_____________ refers to the process of planning, executing, and coordinating marketing activities across national borders and targeting consumers in multiple countries

• International marketing

• Importation

• Market

• None of the above

These are levels of marketing of marketing except _____________

• Domestic marketing

• Global marketing

• International marketing

• House marketing

____________ is a reason for international Marketing

• Growth and profitability

• Economies of scale

• Uniqueness of product or services

• All of the above

12. What is the main advantage of a direct channel of distribution?

• Reduced transportation costs

• Increased marketing costs

• More food

• Increased inventory cost

______________ deals with the economic and financial interdependence among nations.

• International trade

• Import

• Trade

• Transportation

These are features of international marketing except ____________

• Economic features

• Social features

• Cultural features

• Traditional features

____________________ involves buying and selling of goods and services.

• Trade

• Marketing

• Importation

• Purchasing

A Wholesaler sells goods to _____________

• Retailers

• Manufacturers

• Final Consumers

• Farmers