Unit 6 Strategies in Emerging Markets

What are the main characteristics of emerging markets? (In terms of GDP per capita and GDP)

• Low income level and low economic growth rate

• Low income level and high economic growth rate

• High income level and low economic growth rate

• High income level and high economic growth rate

Which countries are part of the BRICS group of emerging markets?

• Brazil, Russia, India, China, South Africa

• Brazil, Russia, Indonesia, China, South Korea

• Brazil, Romania, Italy, China, South Africa

• Brazil, Russia, India, Canada, South Africa

What is a key success factor in emerging markets?

• Ignoring risk management

• Using data as a differentiator

• Competing on price

• Focusing on saturated markets

"A more detailed analysis provides a deeper understanding of where the greatest opprtunities lie" is refering to which success factor of emerging markets?

• Looking beneath the headline numbers

• Understanding the industry´s shifting S curve

• Uncovering cross-country segments

• Using data as a differentiator

• Competing on risk

"By focusing on similar segments across different countries, companies can share leading practices across borders and create the scale needed" is refering to which success factor of emerging markets?

• Looking beneath the headline numbers

• Understanding the industry´s shifting S curve

• Uncovering cross-country segments

• Using data as a differentiator

• Competing on risk

What is the economic system in China referred to as?

• Socialism with Chinese characteristics

• Mixed economy

• Capitalism

• Communism

What are some key success factors in China?

• Cooperation between partners

• HRM Practices

• Appropiate contractual design and investment in contractual resources

• All of the above

What is the economic system in India referred to as?

• Capitalism

• Socialism

• Mixed Economy

• Communism

What is a main characteristic of India's economy?

• Importance of middle class

• High household savings rate

• Lack of skilled working population

• Low growth rates since 1991

What are some key success factors in India?

• Granting exclusivity to distributors

• Price as main decision-making criteria

• Paying attention to market segmentation

• Short-term benefits only