pmk chptr 6

what is the primary purpose of online advertising?

• To increase website traffic and target market

• To create physical billboards

• To reduce the number of visitors to a website

• To avoid using the internet

Which of the following is NOT an objective of online advertising?

• Inform market of an offer

• Encourage switching to your brand

• Maintain top of mind awareness

• Decrease client engagement

What is a banner ad?

• An ad that appears in its own window when a webpage is opened

• An object on a webpage containing text or graphics to promote a product or service

• An email advertisement

• A discount coupon

What is the main disadvantage of pop-up ads?

• They are always welcomed by users

• They appear in emails

• They are considered annoying and irritating

• They do not contain any hyperlinks

In pay-per-click (PPC) advertising, when does the advertiser pay?

• When the ad is created

• When the ad is displayed

• When the ad is clicked by the customer

• When the ad is ignored

What is the role of ‘cookies’ in online advertising?

• To slow down the website

• To collect information about viewer interactions with ads

• To increase the cost of advertisements

• To block advertisements

Which of the following best describes an omnichannel network?

• Different channels operate separately without integration

• An integrated experience across multiple channels

• Only uses physical stores for customer interaction

• Only uses online platforms for customer interaction

Which of the following is a benefit of email advertising?

• High cost to reach global audience

• Unsolicited emails are always well received

• Real-time tracking of campaign performance

• Limited targeting options

What is an advertising network?

• A single website for advertisements

• A network representing many websites to sell advertising

• A type of email marketing

• A social media platform

In a multichannel strategy, what is often the challenge?

• Each channel operates separately

• All channels are perfectly integrated

• Customers never buy products online

• Only one channel is used for communication