Which one is the KPI for "Acquisition and Traffic" category?
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E-Business Performance Metrics and Evaluation
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Shelvy Kurniawan
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18 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Conversion Rate
Website Traffic
Repeat Purchase Rate
Delivery Time
Cost per Click
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which one is the KPI for "Marketing & Advertising" category?
Conversion Rate
Website Traffic
Repeat Purchase Rate
Delivery Time
Cost per Click
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which one is the KPI for "Customer Engagement & Retention" category?
Conversion Rate
Website Traffic
Repeat Purchase Rate
Delivery Time
Cost per Click
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which one is the KPI for "Conversion & Sales" category?
Conversion Rate
Website Traffic
Repeat Purchase Rate
Delivery Time
Cost per Click
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which one is the KPI for "Operational Efficiency " category?
Conversion Rate
Website Traffic
Repeat Purchase Rate
Delivery Time
Cost per Click
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is "Cost per Click"?
Percentage of users who click on your ad.
Measure of the financial return on your marketing and advertising efforts.
Percentage of visitors who convert after clicking on an ad.
Likes, shares, comments, and brand mentions on social platforms
Cost of each click on an ad.
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is "Click Through Rate"?
Percentage of users who click on your ad.
Measure of the financial return on your marketing and advertising efforts.
Percentage of visitors who convert after clicking on an ad.
Likes, shares, comments, and brand mentions on social platforms
Cost of each click on an ad.
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