Consumer Behaviour

1. What is consumer buyer behavior?

• 1. A) The buying behavior of organizations

• 1. B) The buying behavior of final consumers

• C) The buying behavior of retailers

• 1. D) The buying behavior of suppliers

1. What are consumer markets made up of?

• 1. A) Retailers and wholesalers

• B) All the individuals and households that buy goods and services for personal consumption

• 1. C) Producers and manufacturers

• 1. D) Service providers and marketers

1. Which is NOT a major factor that influences consumer buyer behavior?

• 1. A) Cultural

• 1. B) Social

• 1. C) Personal

• 1. D) Geographical

1. What is a reference group?

• 1. A) A group that has no influence on consumer behavior

• 1. B) A group that influences an individual’s attitudes and behaviors

• 1. C) A group of retailers

• 1. D) A group of unrelated consumers

1. What are the four major factors influencing consumer behavior?

• 1. A) Economic, Political, Technological, Cultural

• 1. B) Cultural, Social, Personal, and psychological

• 1. C) Social, Economic, Legal, Environmental

• 1. D) Technological, Social, Personal, Cultural

1. What are subcultures?

• A) Groups of people with identical cultural values

• 1. B) Groups within a culture with shared value systems based on common life experiences and situations

• 1. C) Groups that oppose mainstream culture

• 1. D) Groups formed based on economic status

1. What are the characteristics of social class?

• 1. A) Education, Wealth, Occupation, Income

• 1. B) Age, Gender, Ethnicity, Location

• 1. C) Family size, Marital status, Hobbies, Interests

• 1. D) Personality, Lifestyle, Beliefs, Attitudes

1. Which group is known for being the most brand conscious and loyal?

• 1. A) Hispanic Americans

• 1. B) African Americans

• 1. C) Asian Americans

• 1. D) European Americans

1. What is cross-cultural marketing?

• 1. A) Marketing to different age groups

• 1. B) Including ethnic themes and cross-cultural perspectives in mainstream marketing

• 1. C) Marketing within a single culture

• 1. D) Marketing based on gender differences

1. What is the most important consumer-buying organization in society?

• 1. A) Social networks

• 1. B) Workplaces

• 1. C) Family

• 1. D) Religious institutions