品牌期末考

要品牌發揮強大，長久的效力，最該有的本質是什麼？

What is the most essential essence for a brand to be powerful and long-lasting?

• 產品基礎Basics of product

• 產品產能Capacity of product

• 產品形象 image of product

• 產品延伸性Extensibility of product

B2C是甚麼意思?

What does B2C mean?

• 供給者是企業，需求者也是企業。

  Suppliers are businesses, and demanders are also businesses

• 供給者是企業，需求者是顧客。

  Suppliers are businesses and demanders are customers

• 供給者是顧客，需求者是企業。

  Suppliers are customers and demanders are businesses

• 供給者是顧客，需求者也是顧客。

  Suppliers are customers, demanders are also customers

品牌顧問說:這個品牌形象的軟屬性需要改變。需要的改變是哪一方面卻為正確?

The brand consultant said: The soft attributes of this brand image need to be changed. What changes are needed but are correct?

• 品牌的店面需要把設計以及顏色改頭換面。

  The brand's store needs to change its design and colors.

• 品牌產品上市前，應該先交由市調公司做產品市調。

  Before brand products are put on the market, they should be handed over to a market research company to conduct product market research.

• 這個品牌在這國家沒有市場，應該改往東南亞國家發展。

  This brand has no market in this country. It should develop in Southeast Asian countries instead.

• 品牌需要收入10萬以上的TA作為這一季的銷售主力。

  The brand needs TA with an income of more than 100,000 to be the main sales force this season.

品牌與產品最重要的連結是甚麼?

What is the most important connection between a brand and a product?

• 系列產品的意象連結
  Imagery link between series of products

• 與公司名稱的相關性

  Relevance to company name

• 與顧客的情感連結

  Emotional connection with customers

• 實體與線上的一致性。

  Physical and online consistency

廠商請設計師設計CIS，是甚麼意思?

What does it mean when a manufacturer asks a designer to design a CIS?

• 設計企業識別

  Design corporate identity

• 設計衣服材質

  Design clothes material

• 設計商品細節

  Design product details

• 設計店面人流動線

  Design store flow line

餐廳中的菜色，因為換季需要取捨，那些應該最先被換掉? (多選)

The dishes in the restaurant need to be changed due to the change of seasons. Which ones should be replaced first? (Multiple choices)

• 高流量&低轉換

  High traffic & low conversions

• 低流量&低轉換

  Low traffic & low conversions

• 高流量&低轉換

  High traffic & low conversions

• 高流量&高轉換

  High Traffic & High Conversions

哪一個品牌IP風險最低?

Which brand IP has the lowest risk?

• 電影明星

  movie star

• 米奇跟米妮

  Mickey and Minnie

• 街頭藝人

  Street artist

• 政治家

  politician

每年生日都會收到品牌的會員的生日優惠訊息，這是因為這品牌做了甚麼?

Every year on my birthday, I receive birthday discount messages from brand members. Is this because of what this brand has done?

• 用了行銷5P

  Used the 5Ps of marketing

• 用了SWOT

  Used SWOT

• 用了CTA

  Used CTA

• 用了CRM

  Used CRM

一個品牌已經營運50年，這時代最大的資產會是甚麼?

A brand has been operating for 50 years. What will be its greatest asset in this era?

• 房地產增值

  real estate appreciation

• 品牌名聞國際的形象

  Internationally renowned brand image

• 品牌的名聲

  brand reputation

• 分析過的數據

  analyzed data

品牌要選擇對自己最有利的市場，哪個思路是對的?(多選)

Brands should choose the market that is most beneficial to them. Which idea is right? (Multiple choice)

• 趁著國家還沒有法規前，盡快進口感覺有商機的產品。

  Before the country has regulations, import products that you feel have business opportunities as soon as possible.

• 自己住了30年的城市，我自己有地，可以蓋很符合品牌形象的旗艦店

  I have lived in the city for 30 years, I have my own land, and I can build a flagship store that fits the brand image.

• 這個國家尚未完全發展，觀光客多，很適合邊投資觀光市場，邊發展品牌。

  This country has not yet been fully developed and has many tourists. It is very suitable for investing in the tourism market and developing brands at the same time.

• 台灣的農產品蓬勃，可以買地自己種來賣，就可以開水果店。

  Taiwan's agricultural products are booming. You can buy land to grow your own and sell them, or you can open a fruit shop.