Ch 7 Business Marketing Test

Which of the following statements is true of business marketing?

• a.  It refers to the sale of goods and services for the purpose of personal consumption.

  
  

• b.  It deals with products that are used to facilitate an organization's operations.

• c.  It has long and indirect channels of distribution.

• d. It includes selling stationeries to students.

Alba wants to learn how to grow orchids and looks online for a podcast that discusses the correct variety, soil mixture, amount of light needed, and how often to water the plants. This is an example of content marketing because_______.

• a. it includes media such as videos, podcasts, webinars, and blog posts 

  
  

• b. it includes materials such as steel or lumber mills and food canners 

• c. it includes components such as spark plugs and electric motors 

• d. it includes equipment such as portable drills and microcomputers

Companies selling to business buyers face the same challenges as all marketers of goods and services, including determining __________. 

• a. the activity of organizing the movement to reach end customers

  
  

• b. supply chain efficiency

• c. the target market and deciding how best to reach it

• d. the attractive offers of the products to buyers

Some metrics like awareness, engagement, and conversion are useful for _____. 

• a. attracting traffic of suppliers to the website

• b. just building visibility on social media

•  c. gauging the pulse of the end customer

• d. increasing the success of a social media campaign 

Which of the following statements is true of relationship marketing?

• a. For many suppliers, retaining their current customers has become a secondary focus in relationship marketing. 

• b. Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs. 

• c. Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers. 

• d. Relationship marketing has become more important than before because competition has become more intense.

A top executive from Toyota sits on the boards of the Tomo Tire Co., which manufactures tires for Toyota automobiles. Toyota and Tomo Tire Company trade with each other whenever possible and work together in product development, finance, and marketing. This is an example of _______.

• a. amae 

  
  

• b. keiretsu 

• c. trust 

• d. commitment

Taking into consideration business relationships in Japan, which of the following best defines the term amae?

• a. It is the feeling of nurturing concern for, and dependence upon, another.

  
  

• b. It is the lack of motivation among employees in businesses. 

• c. It is a legal consolidation and collaboration of companies into a single entity. 

  
  

• d. It is the lack of economic competition in the market.

Dell works with software creators such as Oracle and Microsoft to help increase business sales of its servers and their software. This is an example of _______.

• a strategic alliance 

  
  

• b. customer relationship management 

• c. distribution channels 

• d. social marketing

____ exists when one party has confidence in an exchange partner's reliability and integrity.

• a. Amae 

  
  

• b. Trust 

• c. Keiretsu 

• d. Commitment

Schools, hospitals, colleges and universities, churches, labor unions, fraternal organizations, civic clubs, foundations, and other so-called nonbusiness organizations are the components of which business market segment?

• a. Federal government 

  
  

• b. Producers 

• c. Institutions 

• d. State, county, and city government