Quiz on Session 10-11

What is the term used to describe the phenomenon where the internet and technology act as an external hard drive for our memories?

• Digital amnesia

• Information overload

• Multitasking

• Sensory marketing

Which factor can impair the ability to focus due to changes in the brain when multitasking?

• Positive emotions

• Pain

• Information overload

• Fear

What is the term used to describe the desire to have novel experiences?

• Neophilia

• Narcissism

• Heuristics

• Status quo bias

What can increase coin-in up to 45% according to the text?

• Soft notes

• Sharp violin notes

• Music

• Fragrance

What is the term used to describe the bias where we tend to think that something is more valuable if it takes time or effort to obtain?

• Status quo bias

• Labor perception bias

• Fear

• Pain of paying

What is the term used to describe the desire for constant admiration and hypersensitivity to criticism?

• Fear

• Sadness

• Neophilia

• Narcissism

Which emotion can promote empathy, generosity, and deep situation analysis according to the text?

• Pain

• Sadness

• Anger

• Fear

What can reduce cognitive flexibility and hinder the ability to adapt to changing situations?

• Anger

• Pain

• Fear

• Positive emotions

What can cause the pain center in our brain to light up according to the text?

• Spending more money

• Splitting the payment

• Prepayment

• Decoupling

What can reduce loss aversion when choosing between two products?

• Prepayment

• Decoupling

• Fixed-fee or flat rate

• Simplify the payment