Professional Writing - W1

Which one is NOT a form of professional writing?

• Press release

• Student's essay

• Newsletter

• Advertorial article

Which one is NOT a form of professional writing?

• Analysis paper published in an online newspaper

• Press release for a new product launch

• Personal blog post about travel experiences

• Annual report for a multinational corporation

Which one is NOT a form of professional writing?

• Legal brief submitted to a court

• Recipe shared on a restaurant website

• Memo to colleagues about a project update

• Research article published on a scientific journal

Which one is NOT a form of professional writing?

• Vinamilk's annual report of 2023

• Nielsen's industry report for the hot drink section in 2022

• RMIT lecturer's new article on International Journal of Educational Development

• RMIT lecturer's new article forecasting the global economic trends in the last 6 months of 2024 on Thanh Nien News

Which one is considered professional writing?

• Text message to a friend

• Business proposal for a client

• Personal social media post about a hobby

• Letter to a family member

Which one is considered professional writing?

• Case study

• Slogan for an advertising campaign

• Social media ad

• Website ad

Which one is considered professional writing?

• Fanta's Facebook post to advertise its new Fanta hương nho product

• Blue Dragon's LinkedIn post to call for emergency donation during Covid lockdown

• Dat Bike's white paper on the topic of air pollution in big cities of Viet Nam

• RMIT's email to invite prospective students and parents to its annual student showcase

Which one is considered professional writing?

• Yuval Noah Harari's Sapiens: A Brief History of Humankind

• Zespri's short film screenplay

• Harry Potter's adapted screenplay

• Nike's TVC shooting script

Which statement is correct about professional writing?

• Professional writing is normally in shorter forms than copywriting.

• Professional writing is often used to trigger instant action such as 'chat with us', 'buy now', etc.

• Professional writing usually tries to create a sense of urgency.

• Professional writing aims for long-term effect by educating the audience.

Which statement is correct about professional writing?

• To be effective in professional writing, you should focus on emotional aspects rather than logical factors.

• Direct quotes must always come from KOLs or famous people.

• Professional writing does not contribute to maintaining the relationship between an organisation and its audiences.

• Professional writing aims to effect behavioural change in target audience.