Activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular people.

Services cannot be stored for later sale or use.

Your barber must be at the barbershop for him to be able to trim your hair.

Your new masseuse massages better than your usual one.

Services cannot be seen, tasted, felt, heard, or smelled before purchased.

The differential effect that knowing the brand name has on customer response to the product or its marketing.

A form of advertising that involves funding a product, individual, or event in exchange for exposure and promotion of the brand.

Products purchased for further processing or for use in conducting a business.

Products that people don’t normally think of buying.

Products and services that the customer compares carefully on suitability, quality, price, and style.