Marketing Management Final Exam

Marketing Management Final Exam

University

55 Qs

quiz-placeholder

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Marketing Management Final Exam

Marketing Management Final Exam

Assessment

Quiz

Other

University

Easy

Created by

Princess Anniecelle Reosa

Used 1+ times

FREE Resource

55 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Activities undertaken to create, maintain, or change attitudes and behavior of target consumers toward particular people.

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Services cannot be stored for later sale or use.

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Your barber must be at the barbershop for him to be able to trim your hair.

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Your new masseuse massages better than your usual one.

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Services cannot be seen, tasted, felt, heard, or smelled before purchased.

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The differential effect that knowing the brand name has on customer response to the product or its marketing.

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

A form of advertising that involves funding a product, individual, or event in exchange for exposure and promotion of the brand.

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