Mostly Business Quiz 1

Which Bollywood actor recently launched a beauty brand Called Soezi? #ThinkThappad

• Sonakshi Sinha

• Taapsee Pannu

• Kareena Kapoor

• Sonam Kapoor

In the mid-1980s, which beverage company faced significant public backlash and ultimately withdrew their product, a reformulation of their classic soda that failed to resonate with consumers and led to a resurgence in demand for the original formula?

• Coca-Cola
• Dr. Pepper
• Pepsi

"Bystander effect" is a social phenomenon where individuals are less likely to help a victim when others are present. Which of the following scenarios best exemplifies the bystander effect in a business setting?

• When a team member immediately takes charge of a situation without waiting for others to offer help.
• When a team member reports unethical behavior to the appropriate authorities promptly.
• When a team member seeks advice from multiple colleagues before making a decision.
• When a team member witnesses a colleague engaging in unethical behavior but does not report it assuming someone else will take care of it.

Who is often called the "Oracle of Omaha" due to his successful investment strategies and business acumen?

• Warren Buffett
• Jeff Bezos
• Richard Branson

• Elon Musk

The "network effect" is a phenomenon where the value of a product or service increases as more people use it. Which of the following examples best demonstrates the network effect?

• A new social media platform gains popularity because it offers unique features.

• A ride-sharing app becomes more convenient as it expands its service area.

• A coffee shop offers loyalty rewards to attract repeat customers.

• A clothing store reduces prices to clear out excess inventory.

In marketing, what term describes the process of creating a unique name and image for a product or service in consumers' minds?

• branding
• positioning
• imagery
• Differentiation

Which concept in marketing describes the process of creating a product that customers didn't even know they wanted until it was introduced?

• Guerrilla marketing

• Viral marketing

• Niche strategy

• Blue ocean strategy

The term ____ was coined by biologist Richard Dawkins in his 1976 book "The Selfish Gene," where he used it to describe ideas that Spread and evolve through cultural transmission.

The World Economic Forum hosts an annual meeting in _____, Switzerland, bringing together global leaders from business, politics, and academia to discuss economic and social issues.

Identify the key events that led to the dot-com bubble burst in the early 2000s:

• Rapid growth and speculation in internet-related stocks.

• Introduction of new regulations to curb online advertising.

• Collapse of high-profile tech companies like Pets.com and Webvan.

• Increased investor confidence and market expansion.