PPROMOTION2

 

1.Which ‘P’ is meant to create lifetime relationship of the marketer with the customers?

• Product

• Price

• Place

• Promotion

2.If a company wants to build a good “corporate image”, it will probably use which of the following marketing communication mix tools?

• Direct Marketing

• Online marketing

• Public Relations

• Advertising

3.Which of the following statement is correct?

• Personal selling is also known as Salesmanship.

• Advertisement and Publicity have the same meaning.

• Marketing promotion may also be called Sales promotion.

• Personal selling is not a component of Promotion mix. 

4.Considering promotion mix, method of giving short term incentives to encourage sale of particular market offerings is

• Advertising

• Personal selling

• Sales promotion

• All of these

5. “Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor is ______________________”

• Communication

• Facilitating Agencies

• Advertising

• Consumers