7 Steps of Selling

What is the first step in the 7 Steps of Selling?

• Understanding Needs

• Presenting your Product / Services

• Welcome and Building Rapport

• USP & FAB

What should a CSA do if a customer is concerned about the quality of rose gold jewelry?

• Explain the jewelry handling, cleaning, care & storing

• Educate the customer about quality standards

• Ask for the customer’s business card or contact details

• Handover a Reliance Jewels catalogue/brochure

What is the purpose of the USP & FAB step in the 7 Steps of Selling?

• To explain product features and benefits

• To understand customer needs

• To present products/services

• To handle objections

What should a CSA do after billing in SAS?

• Escort the customer to the main door

• Thank the customer and invite them back

• Ask for customer’s feedback

• Explain the jewelry handling, cleaning, care & storing

What is the final step in the 7 Steps of Selling?

• Understanding Needs

• Hook the Customer for Comeback

• Handling Objections

• Closing the Sales

What should a CSA do if a customer is concerned about the making charges for simple jewelry designs?

• Explain the invoice

• Handle cash and cards with respect

• Address the concern by explaining the quality and expertise involved

• Enquire about GSS & GSV

What is the purpose of the Handling Objections step in the 7 Steps of Selling?

• To present products/services

• To explain product features and benefits

• To spontaneously handle customer objections

• To understand customer needs

What should a Cashier do during billing?

• Reconfirm MOP

• Enquire about GSS & GSV

• Explain the jewelry handling, cleaning, care & storing

• Compliment customer on their choice

What is the purpose of the Presenting your Product / Services step in the 7 Steps of Selling?

• To handle objections

• To understand customer needs

• To explain product features and benefits

• To present products/services

What should a CSA do to hook the customer for a comeback?

• Explain to the customer about cleaning their old jewelry

• Handover a Reliance Jewels catalogue/brochure

• Ask for the customer’s business card or contact details

• Take customer’s birthdays, anniversary dates, etc.