GHOM3053 C5-C8

Sales personnel serve as the company's personal (a)   to customers

................................ is the most expensive contact and communication tool used by a company

• Hospitality sales

• Sales personnel

• Personal selling

• Sales management

Choose 1 INCORRECT statement about Sales Representation Tasks.

• Bargaining

• Information Gathering

• Prospecting

• Maintaining Strategic Partnership

The reservations department is a very important 'inside sales' area as the reservationists may speak with 80% of a company's customer

• TRUE

• FALSE

Choose INCORRECT factors for sales failure.

• Poor listening skills

• Sales presentative like to follow up

• Liability to determine customer needs

• Inadequate product/service knowledge

Computers, fax machines, Reservation systems (PMS), teleconference and mail is the example of Sales Office Automation.

• TRUE

• FALSE

Revenue Management also known as dynamic pricing or yield management.

• TRUE

• FALSE

A tool to process transactions.

• Sales Office Automation

• Revenue Management

• Property Management System (PMS)

• Point of Sales (POS)

What is this?

• Online Booking

• Property Management System

• Central Reservation System

• Global Distribution System

Enables customers to make online hotel room bookings on online platforms:

E.g., Hotels’ websites, travel websites (Expedia,TripAdvisor,Hotels.com,bookings.com,priceline.com)

• Online Booking

• Central Reservation System (CRS)

• Global Distribution System (GDS)

• Database Marketing