
LECTURE 1 AKPR2003
Authored by LAU BEVEN
Philosophy
University
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9 questions
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1.
WORD CLOUD QUESTION
1 min • Ungraded
WHAT DO YOU THINK IS THE MAIN PURPOSE/OBJECTIVE OF MARKETING?
2.
WORD CLOUD QUESTION
3 mins • Ungraded
NAME ME ONE PRODUCT OR SERVICE WHAT IS A NEED
3.
WORD CLOUD QUESTION
3 mins • Ungraded
NAME ME ONE PRODUCT OR SERVICE WHAT IS A WANT?
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which marketing orientation type does Toyota belong to?
Product Orientation
Selling
Orientation
Production Orientation
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which marketing orientation type does Coway belong to?
Product Orientation
Selling
Orientation
Production Orientation
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which marketing orientation type does Milo belong to?
Product Orientation
Selling
Orientation
Production Orientation
7.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
A new technology company, TechNova, has just developed an innovative smartphone and is seeking to create public awareness and generating media buzz about the new smartphone. Which of the following PR, SALES OR MARKETING should Technova employ?
PUBLIC RELATIONS
SALES
MARKETING
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