LECTURE 1 AKPR2003

WHAT DO YOU THINK IS THE MAIN PURPOSE/OBJECTIVE OF MARKETING?

NAME ME ONE PRODUCT OR SERVICE WHAT IS A NEED

NAME ME ONE PRODUCT OR SERVICE WHAT IS A WANT?

Which marketing orientation type does Toyota belong to?

• Product Orientation

• Selling 

  Orientation

• Production Orientation

Which marketing orientation type does Coway belong to?

• Product Orientation

• Selling 

  Orientation

• Production Orientation

Which marketing orientation type does Milo belong to?

• Product Orientation

• Selling 

  Orientation

• Production Orientation

A new technology company, TechNova, has just developed an innovative smartphone and is seeking to create public awareness and generating media buzz about the new smartphone. Which of the following PR, SALES OR MARKETING should Technova employ?

• PUBLIC RELATIONS

• SALES

• MARKETING

A new technology company, TechNova, has just developed an innovative smartphone and is A well-known food and beverage company, Foodie Delight, is launching a new line of organic snacks. The company is seeking to drive a rapid increase in purchases shortly after the launch. Which of the following PR, SALES OR MARKETING should Technova employ?

• PUBLIC RELATIONS

• SALES

• MARKETING

A startup fashion brand from South Korean, SeoulThreads, is preparing to launch its first collection of eco-friendly clothing in Malaysia. The company seeks to establish a strong and reputable market for the product in the Malaysian eco-fashion industry. Which of the following best suits SeoulThreads?

• PUBLIC RELATIONS

• SALES

• MARKETING