A.S.K. Marketing Pre-test: Questions 31-40

Car break-ins often result because drivers leave their laptops, smartphones, and wallets on the car seat, making the items highly visible to potential thieves. As a result, an automobile manufacturer designed a hidden compartment in the front passenger seat for drivers to store their valuable items. This is an example of an idea generation strategy in which the business:

• improved an existing product to solve a common problem

• created a new product to gain the competitive advantage

• changed an existing product to attract a younger market

• developed a new product to replace an outdated product

What do salespeople often use to justify price and recommend a specific product to customers?

• Objectives and goals

• Policies and procedures

• Grades and standards

• Laws and regulations

Supermarkets package various cuts of meats with gummed labels showing the store's name, type of  meat, unit price, weight, and total price of the item. Which of the following federal laws is being carried out:

• Consumer Product Safety Act

• Food, Drug, and Cosmetic Act

• Fair Packaging and Labeling Act

• Magnuson-Moss Warranty Act

A company that makes ink pens claims that no other pen on the market uses a type of ink that changes color when exposed to light. The company is positioning its product according to what strategy?

• Relation to other products in a line

• Unique characteristics

• Features and benefits

• Price and quality

Why do businesses want customers to demonstrate brand insistence for them?

• Their touchpoints pretty much take care of themselves.

• Customers will bypass other brands because they are brand loyal and will buy only the desired brand.

• Businesses will not have to market themselves.

• Research shows that customers will pick their brand in a double-blind test 95% of the time.

A health-food company believes in customer satisfaction and cares about providing customers with  healthy, high-quality food. These beliefs are known as:

• brand identity

• brand values

• brand personality

• distributor brands

You buy some batteries that have information about their money-back guarantee printed on their  packaging. This information is intended to __________ you.

• protect

• remind

• persuade

• inform

One of the most effective ways of promoting a product to a mass audience is through ______.

• target marketing

• telephoning

• advertising

• personal selling

Which of the following technological tools has made it possible for a business to send personalized  promotional messages in a cost-efficient manner:

• Kiosk

• Interactive banner

• Encryption card

• Email

A business is most likely to pay a harsh government fine if its advertising practices are intentionally^:

• exclusive

• insecure

• subtle

• misleading