DIGITAL MARKETING 1

It is beneficial to create multiple ad groups in order to:

• opt specific ad groups into various Google networks
    

• B)  break up keywords and ads into related themes
    

•  C)  set different budgets for each ad group
    

•  D)  pause specific keywords if they are not performing well

An online retail company is based in India  but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

• A)  Language targeting
     

• B)  Regional targeting
     

• C)  Ad scheduling
     

• D)  Demographic targeting

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

• 1.     A)  Repeat the keyword as many times as possible in the ad text.
    

•  B)  Delete the keyword and add the keyword to the campaign again
     

• C)  Modify the ad associated with that keyword to direct to a highly-relevant landing page
    

•  D)  Increase the daily budget for the campaign in which the keyword is located

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

• 1.     A)  Improve Quality Score and increase cost-per-click (CPC)
    

•  B)  Decrease cost-per-click (CPC) and increase daily budget
    

•  C)  Decrease cost-per-click (CPC) and decrease daily budget
    

•  D)  Improve Quality Score and decrease cost-per-click (CPC)

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

• 1.        A)  an ad group specific to the product line with a higher daily budget
    

•  B)  additional text ads that specifically feature the product line
    

•  C)  a campaign with a separate daily budget specific to the product line
     

• D)  an ad group specific to the product line with targeted ad text

How do managed placements on the Display Network work?

• 1.     A)  Advertisers can guarantee placement on prominent and popular sites.
    

• B)  Advertisers manually select the desired sites on which their ads may appear
    

•  C)  Keywords are used to place ads next to content that matches the ad.
   

•   D)  Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.

A keyword with very low clickthrough rate (CTR) will usually receive:

• 1.     A)  more impressions on the Google Display Network
     

• B)  impressions only on the Google Search Network
    

•  C)  a low average cost-per-click (CPC) on Google search.
     

• D)  a low Quality Score on the Google Search Network

The maximum cost-per-click (CPC) bid is the:

• 1.     A)  amount an advertiser is required to pay to achieve top ad position
    

•  B)  actual amount an advertiser pays for each click on an ad
    

•  C)  most an advertiser is willing to pay for each click on an ad
    

•  D)  amount an advertiser must pay to outbid competitors

If an advertiser improves the Quality Score of a keyword, this keyword may:

• 1.     A)  receive fewer impressions on the Search Network
    

•  B)  automatically reset its match type to Broad
     

• C)  earn the ad a higher average position
     

• D)  be more likely to appear in bold when displayed in an ad

What should an advertiser use to organize ad groups?

• 1.     A)  Common themes
    

•  B)  Number of words per keyword
     

• C)  Maximum cost-per-click (CPC)
     

• D)  Location targeting