Days 29- - LinkedIn Marketing - 18th July 2024

What is LinkedIn primarily designed for?

• Social networking for friends and family

• Professional networking and career development

• Sharing personal photos and updates

• Online shopping

Which feature of LinkedIn is essential for businesses to engage with their audience and share updates?

• LinkedIn Profile

• LinkedIn Groups

• LinkedIn Company Page

• LinkedIn Stories

What is a recommended practice when creating a professional LinkedIn profile?

• Use a casual photo

• Include as few details as possible

• Craft a compelling summary that highlights your skills

• Avoid listing endorsements

Which type of content is suggested for showcasing your company culture on LinkedIn?

• Text Posts

• Articles

• Videos

• Infographics

What is the purpose of using hashtags in your LinkedIn posts?

• To look trendy

• To increase visibility

• To shorten the text

• To add color to the post

Which type of LinkedIn ad is a personalized message sent directly to a user's inbox?

• Sponsored Content

• Sponsored InMail

• Text Ads

• Dynamic Ads

What should be your first step when setting up a LinkedIn Ads Campaign?

• Create your ad

• Set your budget

• Define your objective

• Launch and monitor

What does CTR stand for in LinkedIn Metrics?

• Click-To-Rate

• Click-Through-Rate

• Customer-Targeted-Rate

• Conversion-Traffic-Rate

Which metric measures the number of times your ad or content is shown?

• Clicks

• Impressions

• Engagement Rate

• Conversion Rate

What is the benefit of using LinkedIn Groups for marketing?

• To create personal posts

• To join and participate with like-minded professionals

• To share memes and jokes

• To run PPC campaigns