Brand Awareness Benchmarking Quiz

What does benchmarking help you spot over a long enough time period?

• Competitor strategies

• Natural peaks and troughs

• Customer preferences

• Market trends

What could the mentions of your brand be compared to your competitors?

• A significant advantage

• A drop in the ocean

• A major milestone

• A competitive edge

What is one of the brand awareness metrics you should look at?

• Email open rates

• Social media likes

• Direct website traffic

• Search engine rankings

What is one way people could have previously visited your website?

• Through a search engine

• Through a social media link

• Through an email link

• By typing your URL directly into their browser

What is one indication that someone found your business based on a brand awareness strategy?

• They clicked on a search engine result

• They clicked on a social media link

• They typed your URL directly into their browser

• They received an email from you

What is the main goal of website traffic according to the text?

• To increase the number of website visitors

• To convert website traffic into leads and customers

• To improve website design

• To reduce website maintenance costs

What is the purpose of brand awareness strategies according to the text?

• To increase website traffic

• To convert customers at a higher rate

• To improve website design

• To reduce website maintenance costs

What does the text imply about the importance of matching website content to searchers' intent?

• It is not important

• It can lead to more conversions

• It reduces website traffic

• It increases product prices

Which of the following is NOT a purpose of a brand audit?

• Identifying your brand's strengths and weaknesses.

• Measuring your brand equity and loyalty.

• Aligning your brand strategy with business goals.

• Increasing your brand's social media followers.

What can a brand audit measure?

• Brand equity and loyalty.

• Employee satisfaction.

• Office space utilization.

• Product shelf life.