Ecommerce Basics

Which of the following is a key component of a successful digital marketing strategy for an ecommerce business?

• Ignoring customer feedback

• Utilizing social media platforms

• Limiting online presence to a single platform

• Avoiding email marketing

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DOK Level 2: Skill/Concept

What is one advantage of using a physical retail store in addition to an ecommerce site?

• Higher operational costs

• Limited customer reach

• Enhanced customer experience through in-person interactions

• Reduced inventory management

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DOK Level 2: Skill/Concept

Which digital marketing strategy involves creating content that attracts and engages a target audience?

• Pay-per-click advertising

• Content marketing

• Affiliate marketing

• Influencer marketing

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DOK Level 2: Skill/Concept

What is a significant benefit of having a retail store for an ecommerce business?

• It eliminates the need for online marketing

• It allows customers to physically inspect products before purchasing

• It reduces the need for customer service

• It limits the business to a local market

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DOK Level 2: Skill/Concept

Which of the following is an example of a digital marketing strategy that uses paid advertising to drive traffic to an ecommerce site?

• Search engine optimization (SEO)

• Pay-per-click (PPC) advertising

• Social media engagement

• Content creation

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DOK Level 2: Skill/Concept

What is a primary reason an ecommerce business might choose to also have a retail store?

• To reduce the need for an online presence

• To provide a physical location for returns and exchanges

• To limit the customer base to local shoppers

• To avoid digital marketing strategies

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DOK Level 2: Skill/Concept

Which digital marketing strategy involves partnering with individuals who have a large following to promote products?

• Email marketing

• Influencer marketing

• Search engine marketing

• Affiliate marketing

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DOK Level 2: Skill/Concept

What is a common feature of successful retail stores that also have an ecommerce presence?

• They all require extensive coding knowledge

• They all offer in-store pickup options

• They are all free to use

• They all have limited customization options

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DOK Level 2: Skill/Concept