Digital Marketing Quiz

What is Digital Marketing?

• The use of offline channels like TV and Radio to promote products or services.

• The use of online channels like websites and social media to promote products or services and engage with customers.

• Sending letters and flyers to potential customers.

• Making cold calls to prospective clients.

Which of these is NOT a benefit of creating a Google Business Profile?

• It is free.

• Prospective customers can find you easily via Google Maps and Google Search.

• It guarantees you more customers.

• It serves as a communication and marketing channel to grow your business.

What is a target market?

• A group of customers you hope to convert to clients.

• A specific group of consumers identified as the recipients of a particular marketing message.

• A large group of customers with no unifying characteristic.

• A list of email addresses belonging to previous customers.

Which of these is a characteristic of traditional marketing as opposed to digital marketing?

• Highly measurable.

• Broad, less targeted.

• Two-way, interactive.

• Global.

What does ROI stand for?

• Return on investment.

• Risk of inflation.

• Rate of interest.

• Real-time optimisation.

Which social media platform is particularly suited to reaching audiences in the 18-34 age range?

• LinkedIn.

• Twitter.

• Instagram.

• Facebook.

Which of these is NOT a key element of high-converting sales copy?

• Attention-grabbing headlines.

• Persuasive body content.

• Appealing colour scheme.

• Strong call-to-action.

Which of these is NOT a digital marketing strategy according to your sources?

• Email marketing.

• Content marketing.

• Social media marketing.

• Telemarketing.

Which of these is a career in social media marketing?

• Social Media Strategist.

• Paid Social Media Specialist.

• Marketing Executive.

• Blog Writer.

What is the definition of a customer?

• Someone who uses a product.

• A person or entity that purchases services from a professional or business.

• A person who purchases goods or services from a seller.

• A person who recommends a product to a friend.