Business - Consumer Marketing Quiz

What is the nature of demand in business marketing?

• Direct

• Derived

• Elastic

• Homogeneous

Which type of marketing typically experiences greater demand volatility?

• Business marketing

• Consumer marketing

• Both experience the same volatility

• Neither experiences volatility

How does the market size compare between business marketing and consumer marketing?

• Business marketing has a smaller overall value

• Consumer marketing has a larger overall value

• Business marketing has a larger overall value

• Both have the same market size

What is the geographic concentration of business marketing typically like?

• Usually dispersed

• Often clustered

• Equally distributed

• Randomly scattered

In business marketing, how many buying influences are typically involved?

• Few

• Many

• One

• None

How is the purchase cycle in consumer marketing usually characterized?

• Long

• Short

• Complex

• High value

What is the importance of relationships in business marketing?

• Often unimportant

• Usually unimportant

• Often important

• Usually low

How common are formal, written rules in business marketing compared to consumer marketing?

• Less common

• Uncommon

• Equally common

• Common

What type of selling process is typically used in business marketing?

• Product selling

• Systems selling

• Mass selling

• Direct selling

How extensive is branding typically in consumer marketing compared to business marketing?

• Limited and unsophisticated

• Extensive and sophisticated

• Non-existent

• Equally extensive in both