Digital Marketing Quiz

What is digital marketing according to HubSpot?

• All marketing efforts that use an electronic device or the internet

• Marketing efforts that use traditional media

• Marketing efforts that use only social media

• Marketing efforts that use print media

What is the first tip for effective digital marketing?

• Be present

• Monitor and report

• Define your audience

• Build an effective funnel

What is a buyer persona?

• A type of advertisement

• A fictional representation of your ideal customer

• A real customer

• A marketing strategy

What demographic does the personal finance app Mint focus on?

• Senior citizens

• Middle-aged adults

• Young professionals

• Teenagers

What is the second tip for effective digital marketing?

• Monitor and report

• Define your audience

• Be present

• Build an effective funnel

Which company created an integrated marketing campaign to engage with a Latino audience?

• Mint

• TurboTax

• Audible

• Gatorade

What is the third tip for effective digital marketing?

• Be present

• Define your audience

• Monitor and report

• Build an effective funnel

Which company built an effective online sales funnel by offering 30 days free trial?

• Mint

• Audible

• TurboTax

• Gatorade

What is the fourth tip for effective digital marketing?

• Define your audience

• Monitor and report

• Be present

• Build an effective funnel

Which company runs a 24/7 mission control center to monitor online sentiment?

• TurboTax

• Audible

• Gatorade

• Mint