Marketing Fundamentals Quiz

Which of the following is a key function of marketing?

• Media Relations

• Inventory Management

• Customer Service

• Product Design

What is a key consideration in the 'Product' aspect of the Marketing Mix?

• Pricing Strategies

• Sales Promotions

• Distribution Channels

• Product Life Cycle

Which pricing strategy involves setting prices based on the perceived value to the customer?

• Cost-plus pricing

• Competitive pricing

• Seasonal discounts

• Value-based pricing

What does 'Place' in the Marketing Mix refer to?

• Product Design

• Customer Support

• Distribution Channels

• Advertising

Which of the following is a form of promotion?

• Market Coverage

• Public Relations

• Logistics

• Product Differentiation

Which element is part of the Marketing function in a business?

• Labor

• Price

• Planning

• Leading

Which of the following would NOT generally be considered one of the marketing functions?

• Price

• Promotion

• Product

• Repair

The process of planning, pricing, promoting, selling, and distributing ideas goods, and services is called:

• management

• procurement

• production

• marketing