Marketing Mix & 7 Functions of Marketing

Which of the following is NOT one of the 4 Ps of marketing?

• Product

• Price

• Place

• People

The 4 Ps of marketing are also known as:

• The marketing mix

• The marketing matrix

• The marketing model

• The marketing formula

Which of the following is considered part of the "Product" in the marketing mix?

• Advertising

• Pricing strategy

• Brand name

• Distribution channels

Which of the following best describes "Price" in the marketing mix?

• The amount of money customers must pay to obtain the product

• The place where the product is sold

• The promotional activities used to sell the product

• The physical appearance of the product

"Place" in the marketing mix refers to:

• The geographical location of the business

• The distribution channels used to deliver the product to the customer

• The pricing strategy for the product

• The brand image of the product

Which of the following is an example of "Promotion" in the marketing mix?

• Setting the price of the product

• Developing a new product line

• Running an advertising campaign

• Distributing products to retail stores

The 4 Ps of marketing are important because they help businesses:

• Set financial goals

• Control their costs

• Satisfy customer needs and wants

• Hire new employees

Which of the following is NOT a function of marketing?

• Set financial goals

• Control their costs

• Satisfy customer needs and wants

• Hire new employees

The function of marketing that involves identifying customer needs is called:

• Pricing

• Distribution

• Market Research

• Financing