Marketing Mix & 7 Functions of Marketing

Marketing Mix & 7 Functions of Marketing

12th Grade

24 Qs

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Marketing Mix & 7 Functions of Marketing

Marketing Mix & 7 Functions of Marketing

Assessment

Quiz

Business

12th Grade

Practice Problem

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Created by

Bryce Lee

Used 3+ times

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24 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the 4 Ps of marketing?

Product

Price

Place

People

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The 4 Ps of marketing are also known as:

The marketing mix

The marketing matrix

The marketing model

The marketing formula

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is considered part of the "Product" in the marketing mix?

Advertising

Pricing strategy

Brand name

Distribution channels

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes "Price" in the marketing mix?

The amount of money customers must pay to obtain the product

The place where the product is sold

The promotional activities used to sell the product

The physical appearance of the product

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"Place" in the marketing mix refers to:

The geographical location of the business

The distribution channels used to deliver the product to the customer

The pricing strategy for the product

The brand image of the product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of "Promotion" in the marketing mix?

Setting the price of the product

Developing a new product line

Running an advertising campaign

Distributing products to retail stores

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The 4 Ps of marketing are important because they help businesses:

Set financial goals

Control their costs

Satisfy customer needs and wants

Hire new employees

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