MCQ_Session 3_Service Continuum

MCQ_Session 3_Service Continuum

University

12 Qs

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MCQ_Session 3_Service Continuum

MCQ_Session 3_Service Continuum

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Dr. sani

Used 2+ times

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12 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The service continuum helps businesses understand:

The product lifecycle

The mix of tangible and intangible elements in their offerings

The financial health of the business

The customer demographics

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a pure service?

Smartphone

Car

Legal consultation

Restaurant dining

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What classification involves services that require minimal customer interaction?

High customer involvement

Low customer involvement

People-based services

Continuous services

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An example of a customized service is:

Fast-food restaurant

Custom tailoring

Online banking

Airline service

5.

OPEN ENDED QUESTION

3 mins • 1 pt

Which characteristic of services refers to their inability to be stored or inventoried?

Evaluate responses using AI:

OFF

6.

OPEN ENDED QUESTION

3 mins • 1 pt

Variability in services means that:

Evaluate responses using AI:

OFF

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A service that is both tangible and intangible, like a restaurant meal, is an example of:

Pure product

Pure service

Mixed offering

Standardized service

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