PMK1213 Chapter 5 Product

We define a _______ as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.

• brand

• product

• market

• demand

Products that can felt, seen, tested, heard, smelled is referring to ________ product.

• processed

• tangible

• intangible

• mitigable

Education, medical, public transport are examples of _________ products.

• tangible

• governmental
• physical

• intangible

__________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that is essentially intangible and do not result in the ownership of anything.

• Services

• Demand

• Physical product

• Brands

The main benefit a product delivers and is the main function of the product is called ___________.

• actual product

• product lines

• augmented product

• core benefit

The physical features and characteristics of products such as fabric, design, size, and color of a blouse are called __________.

• augmented product

• core benefit

• product line

• actual product

___________ are products and services bought by final consumers for personal consumption.  These include convenience products, shopping products, specialty products, and unsought products.

• Industrial product

• Consumer products

• Government product

• Supplies product

Product and services fall into two broad classes based on the types of consumers that use them.  Which is one of these broad classes? * 2 answers

• Industrial products

• Consumer products

• Product lines

• Government products