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ICPM 2 - Chapter 1

Authored by Natalie Brown

Professional Development

Professional Development

ICPM 2 - Chapter 1
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60 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Specific lists of tasks that must be performed to implement goals and

objectives can be best defined as which of the following types of plan?

Standard plans

Single-use plans

SMART plans

Action plans

Standing plans

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

A standing plan that acts as a general guide to action that applied to the

employees of an organisation known as a __________.

Belief

Rule

Policy

Standard operating procedure

Scenario

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Serving only one segment of the overall market and trying to be the most

differentiated organisation serving that segment is considered what type of

strategy?

Global strategy

Focused low-cost strategy

Low-cost strategy

Focused differentiation strategy

Differentiation strategy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Japanese consumer electronics company Sony Corporation and the

Swedish telecommunications company Ericsson combining a part of their

resources to manufacture mobile phones is an example of a(n) __________.

Joint venture

Acquisition

Wholly owned subsidiary

Merger

Hostile takeover

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

A group of managers analyze both the internal strengths and weaknesses

of their organization as well as the opportunities and threats of the

external environment. What type of analysis is this?

Mission analysis

SWOT analysis

PEST analysis

Diversification analysis

Competition analysis

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

According to an organisation’s SWOT analysis, which of the following would

be a potential strength?

The organisation has the potential to break the barriers of entry to a new

market.

The organisation has the highest profit margin in its market.

The organisation’s research and development section is on the decline.

The organisation’s current customer preferences are rapidly changing.

There is a lack of cooperation between the organisation’s values and

division.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

A ___________ is a strategy that focuses on driving the organization’s costs

down below the costs of its rivals.

Global strategy

Focused low-cost strategy

Low-cost strategy

Focused differentiation strategy

Differentiation strategy

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