Marketing Objectives

Marketing Objectives

12th Grade

15 Qs

quiz-placeholder

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Marketing Objectives

Marketing Objectives

Assessment

Quiz

Other

12th Grade

Medium

Created by

maham ali rana

Used 4+ times

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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of marketing objectives?

To anticipate consumer demands

To increase market share

To identify consumer demands

To satisfy consumer demands for profit

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is market share?

The profit made from sales

The percentage of the total market controlled by a business

The number of customers a business has

The number of purchases per customer

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is revenue in a business context?

The money spent on marketing

The money coming into the business from sales

The profit after deducting expenses

The total assets of the business

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of building a brand as a marketing objective?

To reduce the number of customers

To copy established brands

To lower prices when promoting

To distinguish the business or product from competitors

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the stages of the product life cycle?

Research, Development, Launch, Decline, Profit

Innovation, Strengthening, Buying up, Decline, Revenue

Introduction, Growth, Maturity, Decline, Time

Introduction, Development, Maturity, Decline, Extension

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of product development in the product life cycle?

To design a product that satisfies customer needs

To maximize profits immediately

To reduce costs during the launch phase

To withdraw the product from the market

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a cash cow in the Boston Matrix?

A product with high market share in a high growth market

A product with high market share in a low growth market

A product with low market share in a high growth market

A product with low market share in a low growth market

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