Marketing Pre-assessment (PART ONE)

Customer needs are:

• always the same as customer wants

• basic requirements such as food and shelter

• created by marketing efforts

• Non-essential desires

Which of the following best defines marketing?

• Producing goods at the lowest cost

• Focus on traditional media

• Higher prices for certain markets

• The activities and processes for creating and delivering offerings and letting others know about products and services

What is the "Marketing Concept?"

• Focusing on the needs and wants of customers while making a profit for the company

• Selling products by listing all features and benefits.

• Analyzing consumer preferences and marketing trends

• Reducing customer interaction

Market research involves:

• Creating the product

• Distributing products

• Analyzing customer preferences and marketing trends

• Setting the product price

Which of the following is NOT a marketing function?

• manufacturing

• distribution

• financing

• pricing

Which of the following ARE marketing functions? (Select all that apply)

• marketing information management

• financial information management

• selling

• financing

In the context of marketing, a target market is:

• a sales strategy

• a specialized department in the company

• People outside of the marketing segment

• the group of consumers most likely to buy a company's product

The 4 P's of Marketing also known as the marketing mix are:

• Product, Price, Promotion, Place

• Production,Product, Place, Price

• Price, Planning, People, Place

• Promotion, Placement, Price, People

What is the primary purpose of the marketing plan?

• to determine the amount of profit made in a year

• to describe how marketing employees will be paid

• to plan for future marketing job openings

• to outline how a company will reach its marketing objectives

Which of the following is an example of market segmentation?

• offering the same product to all segments of the market

• dividing the market based on demographics such as age and income

• choosing one marketing message

• charging different prices to different customers