ACC-MKT 2016 Market Segmentation Vocabulary Pretest

Daniel is a marketing manager who wants to understand his customers better. What is behavioral segmentation?

• A form of segmentation that divides the market based on the past behavior of a customer or potential customer

• A form of segmentation that divides the market based on the benefit that is most important to the prospective customers

• A form of segmentation that divides the market based on statistical characteristics of human populations

• A form of segmentation that divides the market based on customer location

Maya is working on a marketing project and needs to divide the market based on the benefit that is most important to prospective customers. Which type of segmentation should she use?

• Behavioral segmentation

• Benefits segmentation

• Demographic segmentation

• Geographic segmentation

In a school project, who is the person that makes the actual purchase?

• Decision maker

• Buyer

• Ideal customer

• Concentration method

Scarlett is working on a marketing project. What does the concentration method involve?

• Dividing the market based on customer location

• Targeting all marketing efforts toward one specific segment using one specific marketing mix

• Dividing the market based on the generation to which people belong

• Dividing the market based on statistical characteristics of human populations

In a school project, who is the decision maker when it comes to choosing the project materials?

• The person who makes the actual purchase

• The person who gives the approval to put funds toward the purchase

• The person who is most likely to be a repeat purchaser and product evangelist

• The person who targets all marketing efforts toward one specific segment

Sophia is working on a marketing project and needs to understand different types of market segmentation. What is demographic segmentation?

• A form of segmentation that divides the market based on the past behavior of a customer or potential customer

• A form of segmentation that divides the market based on the benefit that is most important to the prospective customers

• A form of segmentation that divides the market based on statistical characteristics of human populations

• A form of segmentation that divides the market based on customer location

Kai and Evelyn are working on a marketing project. They need to divide the market based on the generation to which people belong. Which type of segmentation should they use?

• Behavioral segmentation

• Benefits segmentation

• Demographic segmentation

• Generational segmentation

Anika is working on a marketing project and needs to understand different types of market segmentation. What is geographic segmentation?

• A form of segmentation that divides the market based on the past behavior of a customer or potential customer

• A form of segmentation that divides the market based on the benefit that is most important to the prospective customers

• A form of segmentation that divides the market based on statistical characteristics of human populations

• A form of segmentation that divides the market based on customer location

In a marketing class, Olivia is learning about different types of customers. Who is considered the ideal customer?

• The person who makes the actual purchase

• The person who gives the approval to put funds toward the purchase

• The person in a target market who is most likely to be a repeat purchaser and product evangelist

• The person who targets all marketing efforts toward one specific segment

Henry is working on a marketing project and needs to understand market segmentation. What is market segmentation?

• The process of dividing the market based on buying habits

• The process of identifying specific groups of customers likely to purchase products

• The act of targeting two or more segments with a unique marketing mix

• A metric used to judge financial gains or losses