Influencer endorsements | Exit Quiz | Oak National Academy

What is the role of an influencer?

• To affect the purchasing decisions of others.

• To help you until your unstuck.

• To spread joy and cheer for all to hear.

How do influencer influence?

• By force.

• Through trust.

• Using cookies.

What is a 'nano-influencer'?

• A made up word.

• Someone who has between 1,000 and 40,000 followers.

• Someone with less than 1,000 followers.

How do brands use social media to influence us?

• All of the above.

• Peer recommendations.

• Promotions and discounts.

• They create trends through influencers.

Why are social media influencers so important to brands?

• Because it is a new fad and brands like fads.

• Because they have a platform to start a conversation with the brans target audience.

• It is cheaper to use an influencer than make an advert.