QUIZ 3 - BUSINESS MARKETING
Authored by CRISTETA BON
Business
Professional Development
Used 2+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A pet store's is to sell pet care supplies.
CORE BENEFIT
GENERIC BENEFIT
EXPECTED PRODUCT
AUGMENTED PRODUCT
POTENTIAL PRODUCT
Answer explanation
The core benefit of a pet store is to provide essential pet care supplies, which directly addresses the primary need of pet owners. This is the fundamental reason customers seek out the store's offerings.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company sells protein powder, the product might only contain the supplements that provide nutrition, not any flavors or additives.
CORE BENEFIT
GENERIC PRODUCT
EXPECTED PRODUCT
AUGMENTED PRODUCT
POTENTIAL PRODUCT
Answer explanation
The product described focuses solely on nutritional supplements without flavors or additives, which aligns with a generic product. It represents the basic form of the product without enhancements, making 'GENERIC PRODUCT' the correct choice.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A customer who buys a pair of headphones likely expects it to have good audio quality and comfortable earpieces.
CORE PRODUCT
GENERIC PRODUCT
EXPECTED PRODUCT
AUGMENTED PRODUCT
POTENTIAL PRODUCT
Answer explanation
The expected product refers to the attributes customers anticipate, such as good audio quality and comfort in headphones. This aligns with the customer's expectations, making 'EXPECTED PRODUCT' the correct choice.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A restaurant may entice customers by adding live music and performances to its establishment.
CORE PRODUCT
GENERIC PRODUCT
EXPECTED PRODUCT
AUGMENTED PRODUCT
POTENTIAL PRODUCT
Answer explanation
The addition of live music and performances enhances the dining experience, making it an AUGMENTED PRODUCT. This goes beyond the basic offering, adding value that differentiates the restaurant from competitors.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A car wash might offer a rewards program to customers so that they receive a new trinket for their car with each visit.
CORE PRODUCT
GENERIC PRODUCT
EXPECTED PRODUCT
AUGMENTED PRODUCT
POTENTIAL PRODUCT
Answer explanation
The car wash's rewards program represents a 'POTENTIAL PRODUCT' as it enhances customer experience by offering additional value (trinkets) beyond the basic service, indicating future possibilities for product development.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A toothbrush’s is to clean teeth, not its handle shape or colour.
CORE PRODUCT
GENERIC PRODUCT
EXPECTED PRODUCT
AUGMENTED PRODUCT
POTENTIAL PRODUCT
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A customer may need a car to get from point A to point B.
CORE PRODUCT
GENERIC PRODUCT
EXPECTED PRODUCT
AUGMENTED PRODUCT
POTENTIAL PRODUCT
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