International Marketing

What does the term "Glocalization" refer to?

• The process of translating content into multiple languages

• The practice of adapting global products or strategies to local markets while maintaining a global identity

• The expansion of a business into international markets without any changes to the product

• The process of standardizing products across all markets worldwide

What is KFC's slogan?

• "Taste the Difference"

• "Finger Lickin' Good"

• "Simply Delicious"

• "Great Food, Great Service"

What are the five phases of international marketing involvement?

• Initial Marketing, Expansion Marketing, Established Marketing, International Marketing, Global Marketing

• Domestic Marketing, Regional Marketing, Global Marketing, Strategic Marketing, Multinational Marketing

• No Direct Foreign Marketing, Infrequent Foreign Marketing, Regular Foreign Marketing, International Marketing, Global Marketing

• Local Marketing, Export Marketing, International Marketing, Multinational Marketing, Global Marketing

What type of business model does KFC use?

• Sole Proprietorship

• Partnership

• Corporation

•  Franchise

Where is KFC's headquarters located?

•  New York

• Los Angeles

• Louisville

• Chicago

When did KFC first come to Vietnam?

• 1997

• 2000

• 1995

• 1998

What is the distinctive appearance of Colonel Sanders, the founder of KFC?

• Wearing a white suit and glasses

• Wearing a cowboy hat

• Wearing a black tie

• Wearing a white suit, glasses and black tie

Who are KFC's target customers?

• Gen Z and Millennials

• Senior Citizens

• High-end consumers seeking luxury dining experiences

• Babies

How does KFC offer delivery services?

• Through its own channels or partnerships with third-party delivery platforms

• Through partnerships with local restaurants

• Only through its own channels

• Only through third-party delivery platforms

How does KFC improve its offerings and address customer concerns?

• By offering discounts
  

• By collecting and using customer feedback
  

• By expanding menu options

• By increasing advertising efforts