
PRESS RELEASE
Quiz
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Journalism
•
University
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Practice Problem
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Medium
Phuong Nguyen
Used 15+ times
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13 questions
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1.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Who writes press releases? (CHOOSE ALL THAT APPLY)
CEOs
Communications department
PR agencies
Journalists
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Who reads press releases? (CHOOSE ALL THAT APPLY)
CEOs
Consumers
Celebrities
Journalists
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
How long should a press release be?
One paragraph
One page
Ten pages
A series
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What occasion below isn't significant enough for a press release?
New product launch
New partnership
Weekly business meeting
New head office
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
In a press release, what should you start the LEAD PARAGRAPH with?
Name of CEO
Name of company
Phone number of the PR person
Time & place of the event
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which one is a good headline for a press release?
HOT! Nike is launching Halloween sneakers TODAY.
"I love Nike's Halloween sneakers", say basketball star LeBron James
Nike launches Halloween-themed sneakers for the spooky season
Are you ready for Nike? Get your hands (or feet!) on our new sneakers now.
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Are press releases part of crisis communication?
Yes, they're a tool for companies to respond to the media
No, crisis communication needs other PR tools
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