PRESS RELEASE

PRESS RELEASE

University

13 Qs

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PRESS RELEASE

PRESS RELEASE

Assessment

Quiz

Journalism

University

Practice Problem

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Created by

Phuong Nguyen

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13 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

1 min • 1 pt

Who writes press releases? (CHOOSE ALL THAT APPLY)

CEOs

Communications department

PR agencies

Journalists

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Who reads press releases? (CHOOSE ALL THAT APPLY)

CEOs

Consumers

Celebrities

Journalists

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

How long should a press release be?

One paragraph

One page

Ten pages

A series

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What occasion below isn't significant enough for a press release?

New product launch

New partnership

Weekly business meeting

New head office

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In a press release, what should you start the LEAD PARAGRAPH with?

Name of CEO

Name of company

Phone number of the PR person

Time & place of the event

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which one is a good headline for a press release?

HOT! Nike is launching Halloween sneakers TODAY.

"I love Nike's Halloween sneakers", say basketball star LeBron James

Nike launches Halloween-themed sneakers for the spooky season

Are you ready for Nike? Get your hands (or feet!) on our new sneakers now.

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Are press releases part of crisis communication?

Yes, they're a tool for companies to respond to the media

No, crisis communication needs other PR tools

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