PRESS RELEASE

Who writes press releases? (CHOOSE ALL THAT APPLY)

• CEOs

• Communications department

• PR agencies

• Journalists

Who reads press releases? (CHOOSE ALL THAT APPLY)

• CEOs

• Consumers

• Celebrities

• Journalists

How long should a press release be?

• One paragraph

• One page

• Ten pages

• A series

What occasion below isn't significant enough for a press release?

• New product launch

• New partnership

• Weekly business meeting

• New head office

In a press release, what should you start the LEAD PARAGRAPH with?

• Name of CEO

• Name of company

• Phone number of the PR person

• Time & place of the event

Which one is a good headline for a press release?

• HOT! Nike is launching Halloween sneakers TODAY.

• "I love Nike's Halloween sneakers", say basketball star LeBron James

• Nike launches Halloween-themed sneakers for the spooky season

• Are you ready for Nike? Get your hands (or feet!) on our new sneakers now.

Are press releases part of crisis communication?

• Yes, they're a tool for companies to respond to the media

• No, crisis communication needs other PR tools

The last section of a press release is contact details. Whose contact details should that be?

• CEO's

• PR department's

• The brand ambassador's

• Journalist's

What writing style should a press release follow?

• 5W1H

• Figures of speech

• Subject-verb-object

• Inverted pyramid

In a press release, you need some interview quotes. Who should you interview?

(CHOOSE ALL THAT APPLY)

• CEO

• Chairperson

• Journalists

• Relevant partners