Partie : La distribution
Authored by Nadia Benaddi-Perthué
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44 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
Qu’est ce que la distribution?
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Answer explanation
La distribution est l'ensemble des activités qui permettent d'acheminer un produit du producteur jusqu'au consommateur final
2.
OPEN ENDED QUESTION
3 mins • 1 pt
Quels sont les types de canaux de distribution?
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Answer explanation
-Canal long
-Canal court
-Canal direct
3.
OPEN ENDED QUESTION
3 mins • 1 pt
Quels sont les différentes stratégies de distribution?
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Answer explanation
-Stratégie Exclusive
-Stratégie Sélective
-Stratégie Intensive
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Quels sont les critères de choix d’un distributeur?
Lieu d’implantation
Aménagement du point de vente
Compétences des vendeurs
Gentillesse du vendeur
Image du distibuteur
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Quels sont les différents formats de la grande distribution?
Grandes surfaces spécialisés
Hard discount
E-Commerce
Vendeur nomade
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Quels sont les métiers dans la vente en grande distribution?
Acheteur en centrale d’achat
Directeur de magasin
Chef de secteur
Chef de rayon
ELS (Employé libre service)
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Qu'est-ce que l'acronyme ECR?
Efficient Consumer Response
Réponse optimale aux consommateurs
Gestion de la relation commerciale
Gestion de la chaine logistique
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