Sport & Entertainment Marketing Chapter 1 Study

Discretionary income is the amount individuals earn before deductions are removed from pay

• True

• False

Customer needs should be the primary focus of marketing? 

• True

• False

Selecting a good city to host the Super Bowl is an example of distribution of entertainment

• True

• False

The success of entertainment events depends on promotion to prospective customers

• True

• False

Sports marketing is a multibillion-dollar global industry that has a major impact on the economy

• True

• False

Customer demand has little to no impact on prices assigned to sports and entertainment events and goods

• True

• False

Product/service management involves (fill in the blank) products: 

• Maintaining

• Improving

• Developing

• All of the above

Marketing is the creation and maintenance of 

• A favorable image

• Financial resources

• Satisfying exchange relationships

• Sales

Gathering and using information about customers to improve business decision making involves

• Product/service management

• promotion

• marketing information management

• distribution

Financing 

• is one of the six core standards of marketing

• involves budgeting for marketing activities

• involves offering customers different forms of payment for a company's products or services

• both b and c