Advertising and Sales Promotion Quiz

What is one of the main functions of advertising?

• Reducing production costs

• Persuading customers to buy a product

• Limiting customer choices

• Preventing competitors from advertising

Which of the following is an example of a loss leader?

• A product sold at a high price for exclusive customers

• A product sold at a loss to attract customers

• A free sample of a product

• A bundle of products sold together

What form of advertising typically combines visuals, sound, and music?

• Radio commercial

• Television commercial

• Newspaper ad

• Bus shelter poster

What is the main disadvantage of radio advertising?

• It is more expensive than TV advertising

• It cannot target specific audiences

• It lacks visual imagery

• It reaches too small of an audience

Which of the following is an example of a sales promotion technique?

• Sponsoring a sports event

• Offering loyalty points to customers

• Posting videos on YouTube

• Using direct mail

What is the purpose of public relations (PR) in promoting sales?

• To sell products directly to customers

• To offer discounts to loyal customers

• To manage the company's reputation

• To compare product prices with competitors

Which sales strategy involves interacting with customers face-to-face to explain a product?

• Advertising

• Social media marketing

• Personal selling

• Direct mail

What is a disadvantage of using flyers for advertising?

• Flyers can only be used in digital form

• Flyers are too expensive to produce

• Many people refuse to take or read them

• Flyers are only effective for online businesses

What does bundling mean in sales promotion?

• Offering products at a discount during a sale

• Offering a group of products together for one price

• Offering a free gift with every purchase

• Offering a rebate after a purchase

How does social media marketing benefit companies?

• It allows them to reduce production costs

• It provides a slow and steady flow of information

• It spreads information quickly and widely

• It limits the visibility of negative reviews