SALES MANAGEMENT UNIT IV

Which of the following is a function of channel structures?

• To manage customer service.
• To set government regulations.
• To facilitate the distribution of goods.
• To create new product lines.

What is the primary focus of physical distribution in channel management?

• Creating marketing campaigns.
• Designing new products.
• Managing the flow of goods to the end consumer.
• Setting prices for products.

Which of the following describes physical supply in the context of channel management?

• The pricing strategy for products.
• The management of inventory and storage.
• The process of advertising products.
• The design of marketing materials.

Which statement accurately reflects the importance of channel design?

• It is a critical part of ensuring efficient product flow.
• It focuses solely on marketing strategies.
• It is irrelevant to the distribution process.
• It only concerns the pricing of products.

What can lead to channel conflicts?

• Uniform pricing strategies.
• Clear communication among intermediaries.
• Different goals and objectives among channel members.
• Effective management of supply chains.

Which of the following best describes the role of intermediaries in distribution?

• They create marketing strategies for brands.
• They set the prices for all products in the market.
• They facilitate the movement of goods from producers to consumers.
• They are responsible for manufacturing products.

Which of the following is NOT a type of intermediary?

• Retailers
• Wholesalers
• Manufacturers
• Distributors

How can effective management of channel intermediaries impact conflicts?

• It can lead to more competition among intermediaries.
• It can increase the number of conflicts.
• It can reduce conflicts and improve efficiency.
• It has no effect on conflicts.

What is a key criterion for selecting channel intermediaries?

• Their ownership of retail stores.
• Their experience in product design.
• Their geographical location and market reach.
• Their ability to manufacture products.

Why is managing channel intermediaries considered crucial?

• It focuses on product design.
• It eliminates the need for marketing.
• It ensures that products reach consumers efficiently.
• It helps in reducing production costs.