brings together small groups of consumers to discuss an issue or an offering

• Conjoint Analysis

• Ethnographic research

• Focus Group

• Experiment

Data in these databases can be analyzed by techniques that search for patterns in the data

• Database

• Data mining

• Software

• Neuroscience

Observing and analyzing the online behavior and comments of consumers

• Netnography

• Ethnography

• Market Test

• Photography

Data collected for its own purpose is called

• Survey

• Secondary data

• Purchase Panel

• Primary data

A professional organization made up of marketers in the same industry

• Research foundation

• Academic research

• Trade group

• Consumer organization

Data collected by an entity for one purpose and subsequently used by another entity for different purpose

• Primary data

• Secondary data

• Database

• Data mining

Some questions may be open-ended, with the consumer filling in the blanks; and other questions may ask consumers to use rating scale or check marks.

• Survey

• Interview

• Feedback

• Experiment

The "treatment" or the entity that researchers vary in a research project

• Independent variable

• Experiment

• market test

• ethnographic reserach

Researchers interview and observe how consumers behave in real-world surroundings.

• Experiment

• Ethnographic research

• Netnography

• Psychophysiological reaction

A study in which the effectiveness of one or more elements of the marketing mix is examined by evaluating sales of the product in an actual market

• Market test

• Field experiment

• Ethnographic research

• Conjoint Analysis