External Communications - Stakeholders Analysis

What is the primary purpose of stakeholder mapping, also known as Mendelow's power-interest matrix?1

• a) To evaluate the financial performance of a company.

• b) To identify and analyze stakeholders in a business or organization.

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  c) To determine the best marketing strategies for a product.

• d) To assess the environmental impact of a project.

Which quadrant of Mendelow's matrix represents stakeholders often referred to as "key players"?2

• a) High power, low interest.

• b) Low power, high interest.

• c) Low power, low interest.

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  d) High power, high interest.

What is the recommended approach for managing stakeholders in the "Low Power, High Interest" quadrant of Mendelow's matrix?2

• a) Minimal effort.

• b) Keep informed.

• c) Key players.

• d) Keep satisfied.

Which of the following is a method suggested for identifying project stakeholders?

• a) Sending out a mass email survey.

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  b) Conducting brainstorm sessions with your team and other departments.

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  c) Ignoring past projects to focus on the present.

• d) Focusing solely on the internal stakeholders within the organization.

Besides the Interest/Influence Matrix, what other model is commonly used for categorizing stakeholders?7

• a) The Salience Model.

• b) The SWOT Analysis.

• c) The Pareto Principle.

• d) The BCG Matrix.