Integrated Marketing Communications Week 1

When Sean shops for an automobile, which of the following are the probable senders in the communication process?

• Honda and Toyota

• The Government

• A Website and Social Media

• Irish Times

A consumer sees a billboard while driving. The driver is the:

• Encoder

• Decoder

• Transmission device

• Receiver

Integrated marketing communications are designed to reach and affect each of the following except:

• Employees

• Business customers

• Retail and Wholesale customers

• Elected government officials

In marketing mix, where does integrated marketing communications belong?

• Pricing decision

• Product design

• Promotion

• Distribution

The final step in IMC marketing is a(n):

• Current situational analysis

• SWOT analysis

• Development marketing strategies

• Evaluation of performance

Each of the following is a trend impacting the use of integrated advertising and marketing communications except:

• Emphasis on customer engagement

• Increase in perception of brand parity

• Increase in channel powers by manufacturers

• Integration of media platforms

Which of these is NOT contact point?

• Company website

• Production department

• Repair department

• Sales floor in a store

The foundation of IMC program consist of a careful review of each of the following except:

• Economic conditions

• A company's image

• The markets in which buyers are located

• The buyers to be served

Coca-Cola runs the same advertisement in all French speaking countries. This is an example of:

• Diversified IMC theme

• Standardisation

• Customisation

• Integration

Which of the following is a key benefit of integrated marketing communications?

• Increased production costs

• Consistent brand messaging

• Decreased customer engagement

• Limited media reach