
Understanding the Tourists
Authored by Bryan Pagayonan
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University

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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which type of tourist market segmentation groups potential customers based on their location?
Behavioral Segmentation
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following refers to the travelers' desire to know about the destination's way of living?
Physical motivators
Interpersonal motivatiors
Cultural motivators
Status and prestige motivators
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
__________ are conservative and unadventurous. They prefer tour packages and group tours.
Psychocentrics
Allocentrics
Business Travelers
Leisure Travelers
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which type of tourist market segmentation groups potential customers based on how they live, their priorities, their opinions, attitudes, and interests?
Behavioral Segmentation
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
______ needs refer to status and prestige.
Self-actualization
Esteem
Safety
Belongingness
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which type of tourist market segmentation groups potential customers based on their gender, age, ethnicity, occupation, educational level, income, household size, and family situation?
Behavioral Segmentation
Demographic Segmentation
Geographic Segmentation
Psychographic Segmentation
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
_________ is the process of identifying tourism customers and deciding on how to meet their wants and needs.
Market Segregation
Market Segmentation
Public Relations
Marketing Strategy
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