Understanding the Tourists

Which type of tourist market segmentation groups potential customers based on their location?

• Behavioral Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Psychographic Segmentation

Which of the following refers to the travelers' desire to know about the destination's way of living?

• Physical motivators

• Interpersonal motivatiors

• Cultural motivators

• Status and prestige motivators

__________ are conservative and unadventurous. They prefer tour packages and group tours.

• Psychocentrics

• Allocentrics

• Business Travelers

• Leisure Travelers

Which type of tourist market segmentation groups potential customers based on how they live, their priorities, their opinions, attitudes, and interests​?

• Behavioral Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Psychographic Segmentation

______ needs refer to status and prestige.

• Self-actualization

• Esteem

• Safety

• Belongingness

Which type of tourist market segmentation groups potential customers based on their gender, age, ethnicity, occupation, educational level, income, household size, and family situation​?

• Behavioral Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Psychographic Segmentation

_________ is the process of identifying tourism customers and deciding on how to meet their wants and needs.

• Market Segregation

• Market Segmentation

• Public Relations

• Marketing Strategy

Which of the following is not considered as a travel constraint?

• Fears of travel

• Lack of safety and security

• Overflowing money

• Lack of time

Which type of tourist market segmentation groups potential customers based on the benefits they seek in a​ particular good or service, its amount, ​as well as their loyalty towards it?

• Behavioral Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Psychographic Segmentation

_______ needs refers to personal and spiritual values.

• Belongingness

• Esteem

• Self-actualization

• Physiological