
Marketing Aims and Objectives
Authored by Charles-Augustus Nas-Omogiafo
Business
11th Grade
Used 2+ times

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18 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between customer wants and needs?
Wants are essential for survival, needs are not.
Needs are essential for survival, wants are not.
Wants and needs are the same.
Needs are always more expensive than wants.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do brands develop new products based on customer wants and needs?
By ignoring customer feedback.
By analyzing market trends and customer feedback.
By copying competitors' products.
By reducing production costs.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one way to improve profitability and increase market share?
Decrease product quality.
Increase prices without improving products.
Innovate and improve product offerings.
Reduce customer service efforts.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are customer wants shaped by?
Basic necessities
Culture, media, and personal identity
Daily life requirements
Financial constraints
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How are needs different from wants according to the text?
Needs are shaped by culture
Needs are more basic and necessary for daily life
Needs are influenced by media
Needs are desires
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why must marketers differentiate between needs and wants?
To increase product prices
To promote products effectively
To reduce production costs
To create more advertisements
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary reason businesses gather customer feedback?
To increase prices
To create products that meet needs and wants
To reduce production costs
To expand globally
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