Customer expectations

What do customers expect from stores?

• good service and products

• high prices

• music played in store

• speciality items

How do shoppers want shelves in the store to look?

• empty

• gray in color

• well stocked shelves with many items

• broken

How many brands do shoppers want in a store?

• 1 brand

• many brands

• no brand

• 3 brands

What kind of prices do customers expect?

• high prices

• extreme prices

• customers want prices they can afford

• one price

How many employees do customers expect?

• 0 employees working in the store

• one employee working in the store

• Customers do not care how many employees work in the store

• Customers want plenty of employees to assist them